On-Page SEO: Part 1
This pillar helps in optimizing all content available on the website. Resultantly, the content should be friendlier to the search engines and more appealing to the visitors.
Some key factors of On-Page SEO are as follows:
Keyword optimization: Natural use of targeted keywords in the content, title and meta-tags. Use tools like Google Keyword Planner and SEMrush that would help a person find out which keywords are performing the best. Extreme keyword stuffing may lead to a penalty.
Optimize the Content: Get more valuable content framed in questions by the user. Concentrate on strategically making your content informative and original. Employ engagement through text, images and video-all in one for different audiences.
Meta Tags and Titles: Organize the meta title and description around keywords. Use H1, H2 and H3 tags to segment content for simplicity of both user reference and search engines.
Media Optimization: Optimize the images by compressing them to speed up the page and use the alt texts to define what they are accessible to visually impaired and increase the SEO benefits. Provide a transcript of the video.
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