Transform your email into a powerful source of income with email marketing. The #1 Easy Way To Grow Your Business.
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
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You will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals.
You will examine the most common types of marketing emails. First, you’ll learn about emails that greet customers, like acquisition emails and welcome emails. Next, you’ll learn about emails that entice subscribers, such as newsletters and promotional emails. You’ll focus on emails that keep customers, known as retention emails. Then, you’ll explore how to craft catchy email copy, write sample subject lines, and create preview text for marketing emails.
You will learn about useful tools for email marketing. You’ll determine how to create and segment email lists. You’ll also learn how to write effective emails that engage with customers. After that, you’ll explore email marketing tools like HubSpot and Mailchimp and learn how they work. Then, you’ll explore crisis management and how to correct mistakes in email marketing.
You will learn about the key metrics in email marketing, such as open rate, click-through rate, unsubscribe rate, complaint rate, conversion rate, bounce rate, and more. You’ll examine how to measure, track, and analyze email campaign results. Then, you’ll learn how to effectively present email campaign results to stakeholders by creating an email marketing campaign report.
You will create, manage, track, and complete a mock email marketing campaign. You’ll be given a fictional business to build the email campaign around, and you’ll employ all the strategies, tools, and tricks you’ve learned during this course to complete the campaign. First, you’ll set SMART goals for your campaign. Then, you’ll segment your email list and complete an email series. Finally, you’ll complete the campaign and end the course by analyzing the results of the campaign and presenting them to stakeholders.
This course is designed for anyone looking to enhance their skills, whether you’re a beginner seeking foundational knowledge or a professional aiming to deepen your expertise. It’s perfect for:
Aspiring Professionals: Individuals starting their careers and wanting to build a strong skill set.
Industry Veterans: Experienced professionals looking to update their knowledge and stay ahead in their field.
Lifelong Learners: Those passionate about personal development and eager to explore new concepts.
Students: Learners seeking additional resources to complement their studies.
If you’re motivated to grow and eager to learn, this course is for you!
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₹9,999.00 Original price was: ₹9,999.00.₹7,999.00Current price is: ₹7,999.00.
Whether you’re looking to break into a new industry or want to stay updated with the latest in your industry – gain insights from experts with a wealth of experience in top companies.
Expert-Led Sessions: Learn from industry leaders and experienced professionals who share real-world insights and practical skills.
Diverse Topics: Explore a wide range of subjects, from technology and marketing to personal development and leadership.
Flexible Learning: Access masterclasses anytime, anywhere, allowing you to learn at your own pace and fit your schedule.
Interactive Format: Engage with live Q&A sessions, discussions, and practical exercises to enhance your learning experience.
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