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Social Media Marketing (SMM) : Definition & Evolution

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What is Social Media Marketing

Social media marketing (SMM) is the practice of connecting with your target audience via social media platforms in order to promote your brand, improve sales, drive website traffic, and other objectives. This includes posting high-quality content on your social media pages, listening to and connecting with your followers, evaluating your data, and executing social media ads. When it comes to the best social channels for social media marketing, you have several alternatives. There are also a variety of social media management solutions available to help your company maximize its social media presence. This guide will go over all of these topics in detail.

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