What is off-page SEO?
Meaning of Off-Page SEO:
All those activities we do externally on our blog are called off-page SEO. Off-page SEO is a group of all those SEO techniques that we use after our post is published so that it can rank higher in Google.
If you want to bring a lot of traffic to your blog or website from search engines like Google, then you must use SEO techniques.
There are mainly two ways to optimize your website in SEO i.e. Search Engine Optimization: On-page and Off-page.
In On-page SEO we do optimization inside our website whereas in Off-page we have to work outside our website.
We have already told you about on-page SEO techniques. Today we are going to learn what is off-page SEO.
What is off-page SEO?
The activities done outside the website to rank your website in search engines are called Off-Page SEO.
In Off Page SEO, attention is paid to things like backlinks, social signals, Brand mentions, and Local SEO.
In simple words:
Off-page SEO is activities done outside the website so that your website can rank in a better position on SERP (Search Engine Result Page).
By using off-page SEO techniques, we try to convince our visitors and search engines that the content of our website or blog is trustworthy and that people like it.
We do this through link-building and social signals:
- Link building: When any other website gives a backlink to your content, then Google considers that content more valuable and useful. This increases the chances of a higher ranking.
- Social signals: If your content gets more likes and shares on social media, it becomes popular among people, and Google also considers it a positive signal.
But these are not the only two factors in off-page SEO, you can do many more things. Today we are going to talk about some of those popular off-page SEO techniques.
What is the difference between On-Page and Off-Page SEO?
- On-Page SEO: Optimizing the content, speed, etc. of the website is called On-Page SEO. In this, we optimize the title, description, URL structure, internal linking, etc.
- Off-Page SEO: External activities outside the website like backlinks, Social Media Marketing, etc. are called off-page or off-site SEO.
Why is Off-Page SEO important?
Just imagine, what will happen if two websites have written articles on the same topic and the quality of both is the same.
Who will Google rank first?
Google will need some factor with the help of which it can decide which of the two sites will be ranked first.
If both websites have done optimization using similar on-page SEO strategies, then in such a situation Google takes the help of off-page SEO signals.
In this situation, among the two websites, the one that has higher quality backlinks (which will have better off-page SEO) will rank first. This is the way search engines work.
Off-Page SEO Benenfits..
- Domain Authority: This increases your domain authority.
- Search Engine Ranking: It helps your website/blog rank in a better position in SERP (Search Engine Result Page).
- Social & Referral Traffic: Social media marketing and link building are methods of off-site SEO and this also helps your site get referral traffic from social media and other platforms.
- Online Branding: When your site appears on search engines, social media, and other platforms on the internet, it builds your brand.
How to do off-page SEO? (7 Best Techniques)
There are many ways to do off-page SEO and there are changes in them from time to time. You can read below about the off-page SEO techniques that are currently working.
1. Link Building:
Link building has the most important place in off-site SEO. When you create a backlink, Google gives more importance to your content.
You can consider backlinks like a vote, the more backlinks your site has, the more you will be ahead of your competitors.
But here backlink means quality backlink. While creating a backlink, you must keep in mind that the site from which you are taking the backlink should be relevant to your content and should not be spammy.
2. Social Media:
This is the era of social media, what things are trending these days can be known only through social media. Search engines like Google also use it as a ranking signal.
You should use social media platforms like YouTube, Facebook, and Instagram well.
If your articles, images, videos, etc. are being shared by people on social media. People are mentioning your brand, and talking about your content, so this is a positive signal. This increases the chances that your content will rank on search engines.
3. Guest Blogging:
When you post an article on another blog then it is called guest blogging or guest posting. This is a great method of off-site SEO. This has many benefits:
- When you do guest posting, the owner of the blog gives you a backlink inside the post or in the bio below the post.
- With this, the audience of that website gets to know about you, and your popularity increases.
- When people come to your site by clicking on the backlink, it also provides referral traffic.
But for this work also you should choose quality sites only.
4. Influencer Marketing:
With Influencer Marketing you can promote your content by using the reputation of another person or website.
For example, you can collaborate with someone who has more followers on social media and ask them to share your content. You can also get this work done by paying money to social media influencers.
5. Brand Mentions:
Brand Mention is an SEO technique by which you increase the popularity of your website or blog and through this Google gets positive signals for your site.
There are many methods for the brand mention, as we mentioned above Influencer marketing is also one method.
It is not necessary to create a link for brand mention. If your brand, product, or website is being talked about in a video, on social media, or in a blog post, then that is also called brand mention and it affects your search ranking.
6. Local SEO:
Local SEO i.e. directory listing is also considered very effective for off-page SEO. If you list your business on local listing websites like Google My Business, Yahoo Local, etc. then people can know about your business.
This increases the reputation and trust level of your business. This gives a positive signal to the search engine and you can rank your content on SERP.
7. Forum Posting:
Forum is a great place where you can promote your website. This is also a technique of Off-page SEO. You can use question-answering platforms like Quora, and Yahoo Answers.
You can answer questions related to your content and also share the link to your site there.
Is creating backlinks itself off-page SEO?
No, backlink is a powerful and popular method but apart from this, there are many other methods through which Off Page SEO can be done.
Is Backlink necessary for Off-page SEO?
No, Off-page SEO can be done even without backlinks. For example, through brand mention, you can promote without creating links and this boosts your search engine ranking.
How to do Brand Mention for Off Page?
There are many ways to brand mention like social media posts, blog posts, customer reviews, influencer marketing, etc.
Conclusion – Off-Page SEO
Just as we optimize our blog articles using On-page SEO, it is also important to use Off-page SEO techniques.
But in this work also you should keep some things in mind like if your blog is new then you should not focus too much on creating backlinks but should focus on writing quality articles.
Many people also make big mistakes in the matter of backlinks, like creating too many backlinks for a new blog, going to other people’s blogs to create backlinks making spam comments, etc.
You should not do anything unnatural in the eyes of search engines. Due to this, you may have to face a negative ranking.
We hope you liked this information about Off-page SEO. Please let us know your opinion or suggestion on this topic by commenting below.